Supercharge your
search engine&AI rankings
Meet the most evolved SEO performance tracker, built for the fastest-growing teams and search-dominating businesses — scaling without limits.
Trusted by modern teams
Built for data-obsessed teams
A powerful, customizable dashboard that brings clarity to your search data.
Pinned Items
32Complete SEO Spectrum Coverage
Don't settle for partial visibility. Nightwatch is the only platform that unifies traditional search rankings with the new wave of Generative AI visibility.
Legacy Trackers
Search Only
Nightwatch
Search + AI Unified
AI Point Solutions
AI Only
Outperforming the
industry standard.
Most tools approximate data to save costs. Nightwatch is engineered for precision. We access more data points more frequently, ensuring your strategy is built on reality, not guesswork.
Real-time Updates
Refresh critical keywords on demand, instantly.
Precise Localization
Track 107,000+ locations down to the zip code.
Best Price-to-Performance
Scale to millions of keywords without breaking the bank.
Performance Benchmark Index
Understand how people
discover your brand on
Search and AI
The search landscape has shifted. Users aren't just clicking links; they are having conversations with AI before they ever search.
"More than 90% of AI-generated questions turn into search engine queries."
Nightwatch connects these dots. We track the initial AI mention and the subsequent search traffic, giving you the complete attribution picture.
Attribution Found
This search visit originated from a ChatGPT recommendation.
Everything you need to
scale your visibility
Comprehensive tools built for the modern search landscape.
Search Engines
Track rankings across Google, Bing, YouTube, DuckDuckGo, and Yahoo.
AI & LLM Tracking
Monitor your brand visibility in ChatGPT, Claude, Gemini, and Perplexity.
SERP Features
Track Featured Snippets, Knowledge Panels, and Local Packs.
Device Support
Monitor rankings across Desktop, Mobile, and Tablet devices.
Global Locations
Track rankings from 190,000+ locations with zip-code level precision.
Multi-Language
Support for 170+ languages to track international performance.
Accelerate growth with segment analysis
Save hours of time with global segments to filter and analyse keywords across multiple websites
Dominate every local market
Discover unknown opportunities with the most comprehensive location database in the world
Maximize revenue with smart segmentation
Understand, isolate, optimize the segments that drive the most sales.
Prove long-term organic impact
Understand which changes and strategies are delivering the most sustainable growth.
Unified Data Intelligence
Stop toggling between tools. Get a complete, unified view of your search performance across engines and AI platforms.
Search Engine Data
Click Potential
Untapped opportunities
Search Visibility
Share of impressions
Traffic Value
Monetary equivalent
Stability Index
Rank fluctuation score
Estimated Clicks
Based on CTR curve
Average Rank
Weighted position
AI & LLM Insights
AI Visibility Score
Presence in AI answers
Share of Voice
Brand mentions vs competitors
Sentiment Analysis
Tone of brand mentions
Generative Rankings
Positions in AI snapshots
Active Citations
Sources referencing your brand
Frequently asked questions
Everything you need to know about the product and billing.
Loved by SEO pros
Don't just take our word for it. See what experts are saying about our accuracy and design.
Henrik Russell
SEO Specialist
"Nightwatch has an impressive set of features, super competitive pricing, great API, and the best rank tracking accuracy in the industry. The UI is very intuitive and the smart use of small diagrams, sparklines and graphs make it easy to follow the progress of your SEO work."
Steffan Fisher
Director of SEO
"I love that you can see a side-by-side comparison of rankings in the Local Pack and regular Organic Results. Our last rank tracking software did not have this feature and It made it difficult to get the overall picture."
John Richards
Small-Business
"The customer support is fantastic and timely. Also, enjoy the rich design of the platform with incredible integrations like Analytics and Search Console for added insights gathering. The reporting feature is robust and easy to use to showcase brilliant reports to clients."
Mathew Cooper
Owner Principal
"One of the best things about Nightwatch is the ability to send daily reports that are extremely customizable. Some of my clients have different levels of understanding of how internet marketing works so Nightwatch gives you the ability to transform the report and tailor"
Marvin McKinney
CoFounder & CEO Small-Business
"Nightwatch is truly amazing and delivers what it promises! I signed up with them two years ago and haven't looked back ever since. It is definitely giving its rivals a run for their money! The way this platform organizes the information on analytics and consolidated ..."
Ethan Sullivan
UI & UX Designer
"What I like the most about Nightwatch is the visual representation of rankings, especially the overall average position and evolution for specific keywords. In a split second, I can see how well we perform for a certain time period. It is a user-friendly, yet powerful tool that does the job!!"