It’s a new age for digital marketing. Marketers are constantly coming up with new and exciting ways to reach out to audiences. It isn’t just enough to push your product or service today. You need to sell your brand, your story, and your value.
This is what has led to the rise of influencer marketing. But how do you ensure that your influencer marketing strategy brings results? Big budgets? Embedding different interactive content types?
Well, whatever your strategy may be, it’s best to go back to basics.
What Is Influencer Marketing?
Influencer marketing is leveraging the reach and brand of an existing influencer with a strong following in a particular niche.
Fashion, food, travel, digital marketing — it can be anything!
You ask them to support your brand, endorse your product, or co-create content, with the intent to increase brand awareness and drive sales.
But even influencer marketing needs a little spice. Whether it comes to attracting influencers as a business or attracting an audience as an influencer, you need to go the extra mile.
Well, hop aboard the boat of interactive content.
Interactive content is any type of content that requires its user to interact and engage with it. It aims to provide value and gives room for dynamic dialogue. Have a look at how you can create interactive content to boost your influencer marketing strategy.
How to Use Interactive Content for Influencer Marketing?
As an influencer, it’s important to keep coming up with newer and fresher content. And, interactive content attracts customers faster than static content does. Statistics show that interactive content gains two times more content than static content. So, as an influencer, you can use many types of content to engage your customers.
Contests and Giveaways
Contests and giveaways are a great way of reaching out to a large audience and expanding your base. They are a cost-efficient way of publicizing your brand and help you build trust as well. In fact, businesses acquire an average of 34% of their new customers through contests and giveaways.
You’ve probably seen giveaways and contests on social media. Maybe participated in one yourself? Well, who shies away from tagging a couple of friends in a post when you can get the Harry Potter box set for free!
As an influencer, this is a great way to leverage the power of interactive content.
If you’re a fashion influencer, maybe you can run a giveaway, offering an outfit styled by you. If you’re a digital marketing influencer, you can offer a free eBook!
Depending upon your niche, you can create your own giveaway. And it’s not as tough as you think. Outgrow is one tool that can help you make attractive giveaways in seconds. Try it out!
Have a look at how Passion Planner reached out to its audience and engaged them through some merchandise giveaway.
Buzzfeed quizzes have been our guilty pleasure at some point or the other (It’s okay, we understand!).
But the point is, that outcome quizzes work. We love getting answers, about ourselves or about what we should do. And that’s what outcome quizzes do - they personalize. Statistics show that personalized calls to action convert 202% more than non-personalized ones.
As an influencer, you can use the same tactic to generate more leads and add more value to your customers. Moreover, social media visibility is an added bonus!
Interactive content offers personalized results that increase its virality. People are more likely to share these results with their friends on social media which helps reach a wider audience.
You can create outcome quizzes for your audience depending upon what you want to talk about. Food, clothes, real estate, finance, lifestyle - it could be anything! Take a look at the quiz below. A lifestyle influencer can use a quiz like this to help people understand their Instagram personalities.
They can further offer people tips to create better content and gain more followers! They can even offer a sponsored e-book or a free trial to a social media marketing tool. A quiz likes this helps any influencer gain qualified leads and reach out more.
It’s as easy to create polls as it is to take them. Polls may be a very small interaction with your audience, but it’s a significant one.
A poll makes your audience feel that they are being heard; that their opinion matters. It makes them feel like a part of a bigger community. At the same time, you get to know about the opinions and preferences of your audience. This allows you to curate future content as per what they want.
Polls can be about anything - a particular recipe they prefer, a marketing strategy, a social media tool, what they want to read about, know about, etc. What would you like to create a poll about?
‘How much do you know about social media marketing?’
‘Only a true One Direction fan can get all of these questions right!’
Sounds familiar? Well, that’s the sound of assessments working their magic. Assessments allow your users to show off all of their obscure trivia. And what you get in return is a lot of engagement and qualified leads. That sounds like a pretty good deal to us!
You can also use assessments to make your audience more aware of your brand. In fact, you can combine your assessments and giveaways together to make the best of both worlds. You can offer freebies to your top 3 rankers. Or just give them a shoutout!
Did you think we forgot about you? Don’t be silly!
If you’re a business that is looking to attract influencers, interactive content is still your best bet!
Your collaboration with an influencer should be a two-way street. It has to be about mutual benefit. This is why you can attract a good influencer for your brand only if you’re clear about your deliverables. An influencer should know that they will get a good return if they decide to invest their time in you.
So we bring to you the ‘Learn how much you can earn by being our affiliate’ calculator. Instagram influencers act as affiliates for your company and push your product/service to their audience. This way, they earn a commission payment on the basis of the clicks or sales they generate on behalf of your brand.
You can create a calculator taking into account your payment system and their general reach. This will allow them to know how much they can earn by getting into business with you beforehand.
Assessments are a great way of getting to know about something or someone. So, let your potential influencers familiarize themselves with you.
It is important to know and resonate with someone you’re about to enter into business with. They need to accept what you do and how you do it. If they represent your brand, it’s important that they agree with you.
So using an assessment like ‘Find Out If We Are The Right Fit For Your Brand’ can help you here. You can ask questions about them and talk about yourself in return. This makes your communication with them smooth and easy.
So whether you’re an influencer, or a business looking for an influencer, you can opt for interactive content.
You can create calculators, quizzes, and surveys of your own choice. And with so many tools like Outgrow available out there, it’s the easiest thing to do. So, it’s time to engage with your audience using interactive content and boost your influencer marketing strategy.
About the Author
Antara Agarwal is a full-time marketing consultant at Outgrow. She can be found packing her bags for her next trip, often to the mountains. And in one of those bags, you will always find a half-finished book she's been struggling with for months.
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