Centralized view for integrated SEO efforts
Crosslist
How Crosslist centralized all their ranking data into one view to identify opportunities to improve their rankings.
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Increase in Search Visibility
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Increase in Search Volume
Keywords Tracked
Company Type
Agency
Company Size
100+
Country
US
Client context
Crosslist is a platform that enables sellers to list their products quickly and efficiently on multiple online marketplaces across the world. The platform integrates with 9 different marketplaces, allowing sellers to reach a broader customer base and grow their business by selling on multiple channels.
Client objectives
This case study examines how Crosslist leveraged Nightwatch to enhance their SEO performance by creating a unified view to monitor their activities and identify opportunities to boost their rankings.
Crosslist aimed to monitor their link-building activities and search engine results page (SERP) rankings for every blog post they published, with the goal of identifying areas for improvement and quickly addressing any issues that arose.
To accomplish this, they sought to consolidate their ranking data into a centralized location, allowing them to easily pinpoint opportunities for optimization and streamline their ranking improvement efforts.
Client challenges
- Difficulty tracking link building efforts and SERP rankings for each blog article
- Using different tools for tracking metrics
- Lack of centralized view of all ranking data
- Challenges in identifying opportunities to improve rankings
- Not acting quickly on changes in rankings
Solution outcomes
Crosslist purchased a Nightwatch plan with API access and integrated it with their centralized Google Sheet using a simple tutorial that we provide for all our users.
They used Nightwatch API to track SERP rankings, link building efforts and other relevant metrics. They were able to see the current position, best position, position history, etc.
With the Nightwatch integration, the company was able to act quickly on changes in their rankings.
Benefits and gains for Crosslist
Easy identification of opportunities to improve rankings
Quick response to changes in rankings
Seamless integration with other tools
Client Recommendations
Businesses looking to use Nightwatch to improve their SEO performance should structure their SERP tracking and link building efforts. Integrating Nightwatch with other tools can help businesses to streamline their SEO efforts. Nightwatch API is cost-effective compared to other similar tools, and it can be used to track SERP rankings, link building efforts, and other relevant metrics. Daily reports of rankings from Nightwatch are helpful, and it is essential to identify the specific keywords that are being targeted vs. generic keywords.