40% increase in organic clicks
Digitella
How Digitella Increased CheckHome’s Organic Clicks by 40% in Just 3 Months with Nightwatch.
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Organic clicks
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Organic CTR
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Growth in bookings
Company Type
Digital Marketing Agency
Company Size
small - mid
Country
New Zealand
Keyword Placement
Using Nightwatch’s powerful keyword tracking and analysis tools, Digitella identified untapped potential in CheckHome’s existing blog content, including pages already featured in Snippets. While these blogs captured top-of-funnel traffic, they lacked middle and bottom-of-funnel content to drive conversions.
Digitella mapped out high-volume, service-related search terms and strategically integrated them into relevant service pages to attract a higher-intent audience.
Local SEO Optimization
With CheckHome operating through a franchise model across various regions, Digitella utilized Nightwatch’s location-tracking features to improve local SEO. Their efforts included:
- Local Keyword Optimization: Enhancing content with location-specific terms in headers, metadata, and body text.
- Google Business Profile Optimization: Updating profiles for all franchise locations to include comprehensive service details.
- Location Citations: Building consistent local citations across directories to improve visibility and ensure search engines accurately identify each franchise.
Technical SEO Enhancements
Nightwatch’s tools helped Digitella uncover and address technical issues impacting CheckHome’s site performance. Key fixes included:
- Site Speed Optimization: Improving load times to enhance user experience and prevent conversion loss.
- Header Hierarchy Adjustments: Cleaning up redundant or unnecessary markup to ensure search engines correctly identified critical content.
- Canonical URL Fixes: Resolving duplicate content issues by applying self-referencing canonical tags across franchise pages.
Benefits and gains for Digitella
22% improvement in organic CTR
11.5% growth in bookings
15% increase in average monthly impressions
Conclusion
Conclusion Digitella’s tailored SEO strategies, combined with the robust insights provided by Nightwatch, helped CheckHome significantly improve its online presence and achieve tangible results. By addressing technical issues, optimizing content, and enhancing local visibility, Digitella empowered CheckHome to reach new audiences and drive conversions effectively.
With Nightwatch as a key tool in their arsenal, Digitella demonstrated how a strategic approach to SEO can unlock growth and ensure long-term success for businesses like CheckHome.