Client context

The 215 Guys is a Philadelphia-based web design company that specializes in providing customized web design solutions to small and medium-sized businesses. The company's expertise in web design has helped their clients achieve their online goals by providing beautiful, functional tools that their clients can use to grow their businesses.

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The company's primary focus is on building lasting relationships with its clients by providing tailored digital marketing solutions that help their businesses grow.

Client objectives

From the perspective of a client seeking an efficient and reliable tool to track their SEO performance, The215Guys' case study demonstrates the importance of implementing a comprehensive tracking solution. With a heavy reliance on SEO for lead generation, The215Guys needed to ensure that their clients' websites were consistently ranking well and performing optimally.

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The215Guys struggled to effectively track their website rankings and those of their clients. They needed a tool that could not only help them track their keyword rankings, but also compare their rankings against those of their competitors. Additionally, they required a solution that would provide them with updated rankings for thousands of keywords on a daily basis.

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They needed an efficient way to track keyword rankings and monitor their SEO performance. This is where Nightwatch came in.

Client objectives

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They needed an efficient way to track keyword rankings and monitor their SEO performance. This is where Nightwatch came in.

Client challenges

Difficulty in tracking website ranking for both the company and their clients
Manual tracking of keywords across different websites was tedious and time-consuming
Prone to errors in the tracking process
Need for a solution to track rankings for specific keywords on multiple websites
Desire to compare website positions with competitors quickly and efficiently.

Services

The 215 Guys has a client-centric approach to web design and digital marketing:

Creates beautiful, functional tools to help clients achieve their online goals
Works with clients to discover their needs and provide tailored solutions
Focuses on enhancing clients' digital marketing efforts

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In addition to web design, The 215 Guys also offer a range of other services:

Web design using WordPress
E-commerce web design on WooCommerce and Shopify
Search engine optimization (SEO)Website maintenance

Services

The 215 Guys has a client-centric approach to web design and digital marketing:

Creates beautiful, functional tools to help clients achieve their online goals
Works with clients to discover their needs and provide tailored solutions
Focuses on enhancing clients' digital marketing efforts

‍

In addition to web design, The 215 Guys also offer a range of other services:

Web design using WordPress
E-commerce web design on WooCommerce and Shopify
Search engine optimization (SEO)Website maintenance

Solution outcomes

The 215 Guys used Nightwatch to address their problem of tracking keyword rankings, and the tool proved to be a game-changer. The company was able to quickly add websites and keywords to track, and they frequently used the competitor tracking feature to compare their website's position to their competitors.

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They also utilized Nightwatch's API, which was easy to use, to develop a dashboard that combined Nightwatch data with Google Analytics data for their clients to view.

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They also used the tool's competitor tracking feature to monitor their competitors' rankings, which helped them make data-driven decisions for their clients. Nightwatch's ability to provide accurate data on keyword rankings enabled The 215 Guys to see where their clients' websites and their own website needed improvement, allowing them to make immediate changes and improve their SEO strategy.

Benefits and gains for

The215Guys

Data became a staple in business intelligence data

Informed decision making across most aspects of the business

Know which keywords need help

Know where clients and competitors rank

Increased speed, Increased ROI

Increased rankings

Data became a staple in business intelligence data

Informed decision making across most aspects of the business

Know which keywords need help

Know where clients and competitors rank

Increased speed, Increased ROI

Increased rankings

Client Recommendations

For businesses looking to use Nightwatch to solve similar problems or achieve similar goals, they should take advantage of adding competitors to their website's profile. The data is extremely useful in comparing the website's performance with competitors.

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Additionally, the Nightwatch API is great and easy to use. The company is developing a dashboard that will allow clients to see Nightwatch data combined with Google Analytics data, which they find helpful and useful for presenting overall results.

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For any company that relies on SEO to generate leads, having access to accurate and up-to-date keyword rankings is essential for maintaining a strong online presence and remaining competitive in their industry.

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