How The215Guys Used Nightwatch to Improve Keyword Ranking and SEO Performance for Their Business and Clients
The 215 Guys is a Philadelphia-based web design company that specializes in providing customized web design solutions to small and medium-sized businesses. The company's expertise in web design has helped their clients achieve their online goals by providing beautiful, functional tools that their clients can use to grow their businesses.
The company's primary focus is on building lasting relationships with its clients by providing tailored digital marketing solutions that help their businesses grow.
The 215 Guys used Nightwatch to address their problem of tracking keyword rankings, and the tool proved to be a game-changer. The company was able to quickly add websites and keywords to track, and they frequently used the competitor tracking feature to compare their website's position to their competitors.
They also utilized Nightwatch's API, which was easy to use, to develop a dashboard that combined Nightwatch data with Google Analytics data for their clients to view.
They also used the tool's competitor tracking feature to monitor their competitors' rankings, which helped them make data-driven decisions for their clients. Nightwatch's ability to provide accurate data on keyword rankings enabled The 215 Guys to see where their clients' websites and their own website needed improvement, allowing them to make immediate changes and improve their SEO strategy.
For businesses looking to use Nightwatch to solve similar problems or achieve similar goals, they should take advantage of adding competitors to their website's profile. The data is extremely useful in comparing the website's performance with competitors.
Additionally, the Nightwatch API is great and easy to use. The company is developing a dashboard that will allow clients to see Nightwatch data combined with Google Analytics data, which they find helpful and useful for presenting overall results.
For any company that relies on SEO to generate leads, having access to accurate and up-to-date keyword rankings is essential for maintaining a strong online presence and remaining competitive in their industry.
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