Nightwatch Changelog

New updates and improvements on Nightwatch

December 1, 2024

AI Overviews

AI Overview Tracking has been added to the roadmap. This feature allows users to monitor their visibility in Google’s AI-generated summaries directly within Nightwatch. Key benefits include automatic integration, SERP feature insights, competitor analysis, and reporting capabilities, helping users stay competitive and optimize content for AI-driven search results.

November 1, 2024

Deep Research

Nightwatch Deep Research simplifies SEO strategy with in-depth website analysis. It provides keyword opportunities, content optimization recommendations, and competitive insights. Users can track keywords, analyze search metrics, and export data for further review. The tool categorizes keywords by search intent and integrates with Nightwatch for seamless tracking and optimization.

September 1, 2024

AI Tags

Nightwatch’s AI Tags automatically categorize keywords into four intent groups: Informational, Navigational, Commercial, and Transactional. This helps align SEO strategies with user intent, improving targeting at each stage of the customer journey. Create Views to organize and track performance. Keywords with different settings count separately.

March 1, 2024

Keyword Cannibalization Feature

Keyword Cannibalization Monitoring is now on the roadmap. This feature helps identify when multiple pages compete for the same keyword, negatively affecting rankings. It provides visual indicators, allows you to prioritize URLs, and offers tools to optimize content. Benefits include improved rankings, better user experience, and streamlined SEO efforts.

February 1, 2024

Dynamic Columns

Nightwatch’s new Dynamic Columns feature provides deeper keyword analysis with insights into Click Potential, Search Volatility, and Average Position changes over different periods. It allows for granular visibility into keyword performance, helping SEO professionals make data-driven decisions and track ranking fluctuations efficiently, including the impact of Google’s algorithm updates.