Nightwatch Blog
Insights, strategies, and news from the frontier of SEO and AI.
How We Tripled Our Search Traffic With These 7 Link Building Techniques
We’ve tried almost all white hat techniques out there, and after months of experiments, we’ve decided to share what we’ve learnt. So, if you are looking for the proven techniques which actually work and can be replicated to your link building strategy, you are in the right place.
Local SEO Checklist to Grow Your Business in 2021
Customers are the lifeline of any business, especially during these trying times. But how can you make them find you online? This 5-part checklist will guide you every step of the way.
How to Find Long-Tail Keywords to Grow Your Traffic
Long-tail keywords can be the difference makers between you ranking higher than your competition. In this guide, we’re going to show you exactly what they are and how you can use them to supercharge your search traffic.
8 Overlooked SEO Metrics for Growth (Updated for 2020)
In this article, we are going to show you 8 essential SEO metrics you should know and measure frequently. We'll also explain what they mean for your website and demonstrate how you can put them to practice them on your Nightwatch graphs.
Experts Share Their Best Social Media Lead Generation Practices for 2019
We asked social media marketing experts: What was your best lead generation strategy in 2018 and how do you plan to develop it in 2019? Here is what they said...
Social Listening: an Exhaustive Guide to Generating Relevant Content Ideas Using Social Media
There are many social listening tools available depending on what your objective is. In this article, we will focus on how you can perform social listening by effectively using different social media platforms to generate relevant content ideas.
12 Resources for a Brilliant Social Media Marketing Strategy
These resources are here to help you make your social media content valuable and shareable, to market your product and tell your story sincerely and compellingly, and with all that — naturally — convert your dubious leads into loyal customers.
How to Use Segmentation in SEO to Dominate Your Niche Markets
How to Use Segmentation in SEO to Dominate Your Niche Markets
Topic Clustering Is the New Black of SEO and Content Marketing – What Is It and Why You Need It
What is topic clustering supposed to do exactly? How it can benefit your SEO? Let’s dive right in!