Local SERP Tracking

Track local SERP and map pack rankings, down to a zip-code level and never lose sight of your local SERP rankings with daily updates.

Why local SERP tracking?

Understanding your local rankings is critical to growing your local search reach and sales. We track over 50,000 more locations than anyone else.

Nightwatch's local SERP tracking allows you track your most important keywords in 107,296 locations worldwide, across both the search engine results page and map pack.

One of our clients tracks 500 brick and mortar locations across America, down to a zip code level.

They receive accurate data across multiple devices, and continuously optimize. Which is why they've achieved a 42% increase in local search traffic in the last 5 months.


"We moved to Nightwatch after using several other keyword ranking trackers. Why? The #1 thing we need from a SERP tracker is accuracy, and we've found nothing better. The ability to apply numerous filters and see multiple factors including Map Pack rankings is icing on the cake. Add in keyword suggestions, competitor tracking, and backlink tracking, and you've got one of the most powerful keyword SEO tools in the industry."

Jordan Fowler, Founder & Marketing Specialist at Moon & Owl Marketing


Know your exact local SERP position

Most local SERP tracking is unreliable.

Nightwatch uses the most accurate approach for tracking local SERP rankings.

Our approach enables us to access any search engine data center, from any location, at any time, and ensures highly accurate tracking with minimum anomalies in our data.

Know when your local business is showing up in organic and map listings when people search for your service locally.

The most accurate rank tracker on the market


You'll uncover new critical insights to run tests and make changes to improve your rankings and organic conversions.

Most rank trackers just use the random Google Data Center they’re assigned. Nightwatch lets you access any Google Data Center on the planet.


Easily track your local SERP features

Find all the opportunities for expanding your local search visibility by tapping into the map pack.

Nightwatch will do the work automatically for you and show you local SERP placements that you could be ranking for.

Accurate and actionable local reporting for every location

Automated local SERP reporting gives your whole team the information they need to make critical marketing decisions. Pull in data from Google Analytics and Search Console, make changes, grow visibility and increase sales.

And that's not all...

Drive more sales with Nightwatch’s website auditing, keyword suggestions, and global reporting tools.

Accurately Track Rankings Across Multiple Search Engines

Monitor rankings daily on all major search engines (including DuckDuckGo and Bing!) Track rankings for any location, and get a clear picture on where you stand on SERPs, including local map results.

Impress your team with automated reports

Build beautiful, easy-to-interpret white-labeled reports using our drag-and-drop interface in minutes. And then, save even more time by automating how and when they’re delivered to your team.

Start up launch
Boost Your Rankings with our Site Auditor

Take a look under the hood of your website and instantly identify broken pages, missing tags, links, and more. Set up automated crawling so you can keep track of new and recurring issues over time. And deliver those reports to your dev team.

Discover  Rank-Boosting Keywords

Boost your discoverability with Nightwatch’s Keyword Discovery feature. Discover new keywords by entering a URL, then organize by segment and create a strategy to ramp up your campaign.

Do you have specific questions?

We are here to help! Feel to book a demo and we'll answer any questions you might have.

View rankings from more locations than any other tool. Free 14-day trial.