9 Best LLM Tracking Tools to Monitor AI Search in 2025

It’s wild to think that just a few years ago, optimizing for Google was the endgame.

Now? You’re optimizing for AI Overviews, ChatGPT, and whatever next-generation model launches tomorrow.

For businesses, this opens up a massive new opportunity and a challenge.

• How do you know if your content is being picked up by these AI systems?
• Are they referencing your brand accurately?
• How do your rankings in AI-generated answers compare to competitors?

That’s why LLM tracking tools are essential.

These platforms help you see how your content performs in the world of AI. They go beyond traditional SEO, providing you with insights into how LLMs surface your content, how users interact with it, and where you might be missing opportunities.

In this guide, we’ll break down the top LLM tracking tools of 2025, what they do, and how they help you stay visible in the AI era.

What Are LLM Tracking Tools?

LLM tracking tools are platforms designed to help you monitor how your content, keywords, brand, and competitors appear in AI-generated responses from tools like ChatGPT, Claude, Google AI Overviews, and more.

Think of them as the Google Search Console for the AI world.

Instead of tracking your rankings in blue links on a search engine results page (SERP), they tell you:

• Is ChatGPT recommending my product when someone asks for “best CRMs for startups”?
• Does Claude cite my blog post when summarizing “how to write an effective cold email”?
• Is Google Gemini pulling answers from my site or my competitors?

Some tools even go deeper, offering sentiment analysis, prompt-based tracking, or source attribution, so you don’t just know if you’re being mentioned, but also how and why.

Why Are LLM Tracking Tools Important?

In short? Because LLMs are now gatekeepers to your content.

AI models are being used in everything from search engines and chatbots to voice assistants and customer support tools.

But unlike traditional search, LLMs don’t always link back to your site. They summarize, rephrase, or even paraphrase your content. That means you could be mentioned, but never know it.

LLM tracking tools solve this by giving you visibility into:

• How LLMs talk about your brand. If an LLM gives a wrong or outdated answer about your brand, you need to catch and fix it quickly.
• Which prompts or keywords trigger mentions.
• Whether you’re being cited as a source.
• What content is working, and what’s not.

If your business depends on search visibility, brand trust, or content marketing, these tools can give you a much-needed edge against the competition.

What to Look for in an LLM Tracking Tool

Here’s what to consider when choosing the right tool for your team:

Multi-Model Visibility Tracking

Look for tools that support multiple LLMs, not just one.

The AI ecosystem is fragmented. People are using ChatGPT, Gemini, Claude, Perplexity, and others interchangeably.

A good tool should track how your brand or content performs across all major models and platforms.

Bonus if it can also track AI Overviews in Google search and provide platform-specific insights like which prompts trigger mentions.

Prompt and Keyword Monitoring

Prompts are the new keywords. A strong LLM tracking tool should let you track specific prompts, search queries, and keywords to see when they result in AI-generated responses that include your content or brand.

This helps both content teams fine-tune their messaging to align with how users interact with LLMs.

Real-Time Metrics and Dashboards

Monitoring is only helpful if it’s actionable. If you’re in SEO, you’ll want regular updates when your brand is or isn’t cited in AI-generated answers.

Select tools that provide custom dashboards, alerting capabilities, and integrations with other tools, such as Google Analytics.

What are the Best LLM Tracking Tools?

1. Nightwatch
2. Rankscale AI
3. Scrunch AI
4. Peec AI
5. Profound AI
6. Keyword.com
7. Otterly AI
8. Knowatoa AI
9. SEOpital

Nightwatch

You probably know Nightwatch as a powerful SEO rank tracking tool, but it’s now evolving to meet the demands of AI search.

With its newly released LLM tracking capabilities, Nightwatch allows users to monitor how their keywords perform not just on Google and Bing, but also across AI search engines ChatGPT 4o-mini, Claude 3.5 Haiku.

This makes it one of the first hybrid tools to offer a side-by-side view of classic and AI-powered search visibility.

So, if you’re already a Nightwatch subscriber, you don’t have to adapt to a whole new platform or interface. Monitoring your appearance on LLMs is not so different from how you would track your rankings on traditional search.

Simply navigate to your dashboard and click “Add New Keywords.”

Type in the keywords or prompt you want to track, and in the “search engine” tab, choose an LLM from the drop-down menu, then select “Save.”

Now filter your dashboard to reveal rankings from LLMs only, and you should instantly see how your brand is mentioned for these prompts.

You can track how often your content appears in AI-generated responses and see how your brand compares to competitors through easy-to-understand graphs.

With its strong SEO features and user-friendly interface, Nightwatch is an excellent choice for teams that want to stay ahead.

Best For: SEO professionals who want a single platform to track keyword rankings across both traditional search engines and AI models like ChatGPT and Claude.

Pros

• 14 days free trial/no credit card required.
• Track both traditional SEO and AI SEO in one place.
• Focus only on AI data when needed with filter views.
• See how your brand shows up in local AI results
• Works smoothly with Google tools and Looker Studio
• Get daily updates and custom performance metrics.
• Conduct thorough site audits to gain detailed insights into your site’s health.
• Visualize rankings in graphs for easier monitoring and comprehension
• Exportable and customizable reports.

Cons

• Currently supports only ChatGPT 4o-mini and Claude 3.5 Haiku
• LLM metrics are new and differ from traditional SEO KPIs

Pricing

Nightwatch offers flexible plans based on keyword count and number of websites tracked.

• $32/month: 250 daily tracked keywords, 50 tracked websites, five competitor domains, 5,000 web page audits, keyword suggestions, and more
• $82/month: 1,000 daily tracked keywords, 200 tracked domains, five competitors, 10,000 site audit pages, keyword suggestions, unlimited users, and more
• $559/month: 10,000 daily tracked keywords, 1,000 tracked websites, five competitors, 50,000 site audits, unlimited users, and more
• Request quote: 20k to 100k+ keywords tracked, 1,000 tracked websites, five competitors, 50,000 site audits, unlimited users, and more.

Peec AI

Based in Berlin, Peec AI is one of the first tools made to help brands see how they’re ranked and represented across AI platforms like ChatGPT, Perplexity, and AI overviews.

As AI tools become part of everyday search habits, Peec AI tracks how often your brand appears and how it’s portrayed compared to competitors. Instead of treating AI like regular search engines, Peec AI focuses on context and branding.

It scores your brand’s visibility, analyzes sentiment, and shows which sources AI tools use when mentioning you.

You get daily tracking, real-time updates, and valuable insights that traditional SEO tools can’t offer.

Best For: Marketing teams and SEO professionals focused on brand visibility and strategic positioning across AI-generated search results.

Pros

• Built for tracking how your brand shows up in AI search
• Covers top AI platforms like Gemini and Perplexity
• Monitors brand mentions, tone, and how often you appear
• Shows which sources AI tools pull from when mentioning you
• Gives prompt ideas and insights to improve your content
• Updates daily so you can react quickly

Cons

• No free plan or trial.
• New to the market, some features and integrations may still be in the process of maturing.
• Actionable insights are limited in the basic tier.

Pricing

• Starter: €89 per month, 25 prompts, three countries, daily tracking
• Pro: €199 per month, 100 prompts, five countries, daily tracking
• Enterprise: €499 per month, 300 plus prompts, 10 plus countries, daily monitoring.

Profound

If Peec AI is the strategist, Profound AI is the brilliant tactician. It’s designed specifically for large organizations and helps brands track and shape their appearance across top AI tools, including ChatGPT, Claude, Gemini, and Google’s AI Overviews.

Profound AI goes beyond mentions to analyze tone, reveal the sources AI tools rely on, and compare your brand to competitors.

This provides you with the complete picture and the ability to influence how AI assistants represent your brand.

It also supports Google’s AI Mode, and its developer-friendly API makes it easy to plug into enterprise marketing, SEO, and product workflows.

If your brand wants to stay ahead in the world of AI-driven search, Profound AI is built to help you do just that.

Best For: Enterprises and marketing teams that need deep insight into how their brand is referenced, ranked, and perceived across AI-powered search experiences.

Pros

• Tracks brand mentions across ChatGPT, Claude, Gemini, Perplexity, Grok, and Google AI Overviews.
• Detects and tracks how brand sentiment changes over time in AI-generated responses.
• Identifies the top sources referenced by AI models when mentioning your brand.
• Compare your AI visibility and sentiment metrics with those of your competitors.
• Monitors how your content performs in Google’s conversational search environment.
• Reviews your website for LLM-friendly structure, crawlability, and indexing readiness.

Cons

• No free plan or trial.
• Feature-rich and enterprise-focused; may be excessive for smaller teams
• Still growing its integration ecosystem, so that some reporting features may evolve

Pricing

• Profound Lite: $499/month, one company tracked, daily tracking.
• Profound AI also uses a custom pricing model designed for enterprise clients. Costs will vary depending on the number of brands you monitor, which AI platforms you want to track, the volume of data updates, and integration needs.

Rankscale AI

Rankscale AI is your link between traditional SEO and the new world of AI-powered search.

Since tools like ChatGPT, Claude, and Gemini are changing how people find and trust content, Rankscale ensures your brand doesn’t just show up but shows up well.

Rankscale also conducts AI-focused site audits to identify content or technical issues that may be impacting your visibility. It even checks sentiment, so you can see not just where you’re mentioned, but how you’re being discussed.

And with competitive benchmarking, you gain a comprehensive view of your standing in AI-driven search.

Best For: SEO and marketing teams seeking AI-specific optimization insights

Pros

• Free trial available
• Focused on visibility across AI-generated answers, not just classic search engine results.
• Helps you track and optimize your AI search performance
• AI site audits that go beyond standard keyword suggestions.
• Credit-based pricing adapts to different business needs and campaign sizes.
• Helps teams fine-tune perception and positioning in AI search spaces.

Cons

• No sentiment analysis in the cheaper plans
• Credit-based pricing can become limiting for continual access

Pricing

Rankscale AI employs a credit-based pricing model that adjusts to each business’s specific monitoring and feature requirements.

• Essentials: $20/month, 120 credits/ month, 10 web audits per month, five sites tracked, no sentiment analysis.
• Pro: $99/month, 1200 credits/ month, 50 web audits per month, 25 brand dashboards, support via email and Slack

Scrunch AI

Scrunch AI steps into the LLM tracking game with a clear mission: closing the gap between how AI sees your brand and how you want to be seen.

Instead of flooding you with generic data, Scrunch digs deep into how these AI models interpret, cite, and rank your brand.

It tracks mentions and sentiment, and checks whether AI responses align with your actual content using a feature called the “knowledge hub.” If there’s outdated info or AI is pulling from the wrong sources, you’ll know.

Scrunch also provides you with journey maps that illustrate how AI search engines guide users through various stages of discovery, all based on how your brand appears.

It’s fully launched, built for marketers, and packed with features that help you take back control of your brand’s narrative.

Best For: Marketing teams and brand strategists seeking real-time insights into how their brand is represented across AI-generated search results.

Pros

• Explicitly designed for AI-powered brand monitoring
• Offers persona-based journey mapping, helping you visualize how AI engines frame your brand to different user personas throughout their search journey.
• The Knowledge Hub highlights AI inaccuracies, helping brands correct misinformation.
• Competitive insights that reveal gaps in AI brand positioning
• Real-time visibility into multiple LLMs, including Google AI Overviews
• Provides actionable, marketing-focused recommendations

Cons

• No free plan or trial.
• It can become quite expensive for smaller teams
• Limited prompt tracking and features for the price

Pricing

• Starter: $300/month, 350 custom prompts, up to 1,000 industry prompts, three personas, 5 page audits, two user licenses
• Growth: $500/month, 700 custom prompts, up to 2,500 industry prompts, five personas, 10 page audits, three user licenses
• Pro: $1,000/month, 1,200 custom prompts, up to 6,000 industry prompts, seven personas, 20 page audits, five user licenses
• Prospective users must contact the Scrunch team directly to book a demo.

Keyword.com

Keyword.com, once known as Serpbook, has evolved far beyond being a traditional SERP tracker. While it’s still excellent at tracking keyword rankings on Google and Bing, the real standout in 2025 is its robust LLM tracking suite.

This is designed to show you how your brand and content are being cited (or ignored) across generative search engines like ChatGPT, Claude, Gemini, and Google AI Overviews.

Unlike newer tools built solely for AI monitoring, Keyword.com bridges the gap between organic search and AI visibility.

You can monitor keyword triggers that surface your content in ChatGPT, track sentiment in AI-generated answers, and see exactly which URLs are getting cited, down to the LLM and prompt level.

Pros

• 14-day free trial available
• Discover how and where ChatGPT, Gemini, Claude, Perplexity, and others reference your brand in AI-generated responses.
• Understand which keywords and prompts trigger AI mentions and citations of your content.
• Monitor how AI platforms portray your brand, both positively and negatively.
• Google AI Overviews Monitoring
• Supports precise local and mobile SERP tracking, ideal for national brands with local SEO priorities.
• Customize branded dashboards and automate reporting for clients or stakeholders.

Cons

• Pricing for advanced generative tracking is customized and requires outreach to our sales team.
• May show different volumes than tools like Google Keyword Planner.
• It may feel overwhelming for small businesses or solo SEOs unfamiliar with the crossover between SEO and AI.

Pricing

• Business: $16/month, 50 keywords tracked, daily tracking, SERPs tracking, AI tracking.
• Enterprise: Contact sales for a custom quote.

Otterly AI

Imagine if traditional SEO tools could tell you how your brand is showing up in ChatGPT or Google’s AI Overviews. That’s pretty much what Otterly AI does.

It tracks how AI search engines like ChatGPT, Perplexity.ai, and AI Overviews talk about your brand, link to your content, or rank your pages in their responses.

It checks if your links are being cited, the tone the AI uses when mentioning you, and how visible your content is across different platforms and locations.

It’s one of the few tools explicitly designed for this purpose, making it a must-have for marketing teams trying to stay visible in a world where people ask AI instead of Google.

Best For: Marketers, SEO teams, and brand managers who want to know exactly how their content and brand show up in AI-generated answers.

Pros

• 14-day free trial
• One of the first platforms designed to monitor how brands appear in AI-generated answers.
• Tracks visibility on ChatGPT, Perplexity, and AI overviews.You’ll know which pages are getting cited and why.
• Clean dashboards and automated reports make it friendly even for non-tech users.
• Combines brand reputation insights with keyword-level tracking.
• Helpful if you’re targeting different regions or markets.

Cons

• Setting up and configuring an official system can be overwhelming.
• No public docs for advanced features. Some features aren’t explained in depth on the site.
• Since AI tools personalize answers, your results might not always match what a real user sees.

Pricing

• 14-day free trial: You can test the waters before subscribing.
• Lite: $29/month, suitable for basic tracking and 10 search prompts per month.
• Standard: $189/month, 100 search prompts, track ChatGPT, Perplexity, and AI overviews.
• Pro: $989/month, 1000 search prompts.

Knowatoa AI

Instead of leaving you in the dark about how these AI platforms describe your brand or product, Knowatoa gives you clear, actionable insights.

You’ll see if you’re being mentioned in AI-generated answers, how frequently, and whether you’re outperforming or trailing behind competitors.

It also flags technical issues, such as AI bots being blocked from your site or key content being stuck behind paywalls, which might be limiting your visibility.

Even more useful? Knowatoa alerts you if AI tools are misrepresenting your product or using outdated info, so you can correct it before it confuses potential customers.

In short, it helps you monitor and improve your brand’s presence across the growing landscape of AI-driven search.

Best For: Marketers, SEO professionals, and agencies who want to see how their brand appears in ChatGPT, Gemini, Claude, and other AI search engines.

Pros

• Free plan available.
• Covers all major AI platforms.
• Helps you compare your AI performance with that of competitors.
• Helps identify technical issues that prevent AI models from finding or displaying your content.
• Points out if AI is misrepresenting your products, which is super helpful for brand consistency.
• Familiar UI that’s easy for SEO teams to navigate, no devs required.
• Free plan to test it out before upgrading.

Cons

• Can only track a limited number of company sites.
• Major AI platforms are only covered in the more expensive plans, starting at $249 per month.
• Doesn’t include sentiment analysis or detailed user behavior metrics.
• Still a newer player in the space, so integrations and extras are limited.
• No public API access yet for advanced automation or custom setups.

Pricing

• Free Plan: Monitor up to two websites with a limited number of queries.
• Premium Plan: $99/month, two websites, track mentions on AI overviews,
• Pro Plan: $249/month, 15 websites, monitor mentions in AI Overviews, ChatGPT, Claude, Gemini, Meta, Perplexity
• Agency: $749/month, 50 websites, monitor mentions in AI Overviews, ChatGPT, Claude, Gemini, Meta, Perplexity.

SEOpital

SEOpital is primarily an AI-powered SEO content creation platform designed to help marketers, bloggers, agencies, and solo creators generate search-optimized articles at scale.

At its core, it combines powerful AI writing tools with SEO intelligence, offering keyword clustering, SERP analysis, internal linking, multilingual content generation, and even plagiarism detection.

Recently, SEOpital introduced a new feature: LLM Tracking. This addition helps users monitor their brand’s presence across large language models (LLMs), such as ChatGPT, Perplexity, and Google AI Overviews. In simple terms, it shows how often your brand or content appears in AI-generated responses to relevant queries.

This hybrid approach makes SEOpital one of the first content tools adapting to how AI is changing search.

You can create high-quality content and track its performance across both SERPs and AI search engines, all from a single dashboard.

Best For: SEO content writers and marketers who want to create optimized content and track its visibility in both search engines and AI models.

Pros

• Free trial available
• Combines AI writing, keyword research, SERP analysis, and content optimization in one tool.
• Tracks mentions and citations across ChatGPT, Perplexity, and Google AI Overviews.
• Clean dashboard, intuitive interface, and automated reporting
• Offers flexible monthly plans, one-time credit packs, and a free trial to get started without a big commitment.

Cons

• Learning curve for advanced features
• Larger teams may find the reporting and integrations insufficient for complex workflows.
• Credit-based pricing may be limiting for larger companies.
• Some advanced LLM tracking features may only be accessible on higher-tier plans, and details are not always precise upfront.

Pricing

• Basic: $49 / month, 20 credits
• Standard: $97 / month, 50 credits
• Expert: $149 / month, 100 credits
• Elite: $249 / month, 200 credits

Frequently Asked Questions

Can LLM tracking tools help improve my rankings in ChatGPT or AI Overviews?

Yes, but indirectly. LLM tracking tools can show you which queries trigger your content or brand mentions in AI-generated responses.

By analyzing what content gets cited, you can optimize your pages, sources, and prompts to improve visibility in tools like ChatGPT and Google’s AI Overviews.

While you can’t “rank” in the traditional sense, you can increase your chances of being referenced by understanding how these models choose sources.

Are LLM tracking tools only for developers?

Not at all. While some tools are built for developers to monitor LLM app performance, others, such as Nightwatch, keyword.com, Peec AI, or Profound, are designed for marketers, SEOs, and brand teams.

These tools focus on AI search visibility, brand mentions, and prompt-based rankings, helping non-technical users understand how AI platforms are using (or ignoring) their content.

Choosing the Right LLM Tracking Tool for Your Team

As AI-generated content becomes increasingly common, knowing how and where your brand appears is no longer optional.

To stay visible and competitive, explore the tools on this list. Each offers something unique, whether it’s SEO insights, brand monitoring, or performance tracking.

And for those looking for a tool that combines classic SEO tracking with AI monitoring, Nightwatch is a great choice to explore. It’s user-friendly, highly customizable, and packed with features that help you monitor how your content performs on both traditional search rankings and AI-generated answers.

Start tracking your AI rankings the smart way with Nightwatch, and get ahead before your competitors even realize what’s happening.