The Specialist Choice

The Precision Alternative to Semrush

Semrush is a jack-of-all-trades. Nightwatch is the master of rank tracking. Switch for higher accuracy, daily updates, and specialized local SEO data at a fraction of the cost.

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Pinpoint Accuracy
Verifiable Data
Daily Updates

Trusted by modern teams

  • Sony
  • NASA
  • Scotiabank
  • Samsung
  • Rollbar
  • Coinbase
  • ChartMogul
  • Booking.com
  • Shopify
  • Sony
  • NASA
  • Scotiabank
  • Samsung
  • Rollbar
  • Coinbase
  • ChartMogul
  • Booking.com
  • Shopify

Nightwatch vs Semrush

Why specialists choose Nightwatch for rank tracking.

Nightwatch
Tracking Specialist
Semrush
SEO Generalist
Value & Cost
Starting Price
$32/mo
$129/mo
Keywords Included
High Volume
Low Volume
Additional User Seats
Affordable/Unlimited
Expensive ($45+/user)
Rank Tracking Capabilities
Data Update Frequency
Daily (Standard)
Daily (Limited)
Local Rank Tracking
Precise (Zip Code)
Standard
Map Pack Tracking
Advanced
Basic
YouTube Rank Tracking
Reporting & Flexibility
White Label Reports
Fully Customizable
Standard Templates
Report Scheduling
Flexible
Standard
Custom Domain (CNAME)
Add-on / Higher Tier
Local Precision

Accuracy Matters: Go Local

Semrush provides broad data. Nightwatch gives you the granular, zip-code level accuracy you need to dominate local markets.

107k+Locations
DailyUpdates
Widgets
Drop Widget Here
Keyword Rankings
Settings
Schedule
Weekly
Recipients
client@...
Save & Send
Agency Grade Reporting

Reports Your Clients Actually Read

Stop sending generic PDF dumps. Create beautiful, fully white-labeled reports that tell a clear story of your success.

Instant Export

Download any view as PDF, CSV, or HTML instantly.

Client Portals

Give clients their own login to view live data.

Growth Opportunities

Discover Hidden Gems

Find high-value keywords your competitors are missing with our advanced discovery tools.

  • Track Local Pack rankings accurately
  • Identify Maps visibility gaps
  • Automated localized reporting
Local Pack Results
Main St Coffee
#1
(428)
The Grind
#2
Daily Brew
#3

Rank Tracking Without Limits

Track more keywords, across more search engines (like YouTube and DuckDuckGo), for less.

Mobile Tracking

Monitor rankings across Desktop, Mobile, and Tablet devices accurately.

Local Rankings

Track rankings from 190,000+ locations with zip-code level precision.

SERP Features

Track Featured Snippets, Knowledge Panels, and Local Packs.

Connect Your Ecosystem

Integrate seamlessly with the tools you already use, including Google Analytics, Search Console, and Looker Studio.

G
Search Console

Enrich your data with and beyond Search Console limits.

Google Analytics

Bring your traffic data to our dashboard for full context.

Looker Studio

Visualize in real-time with seamless data studio sync.

Fast API

Sync to any data store with our fast performance API.

Data SourcesNightwatch HubReport Dashboard

Rank Tracker FAQ

Common questions about our tracking capabilities.

Nightwatch accesses over 107,000 locations worldwide, allowing you to track rankings down to the specific zip code or neighborhood level. Most competitors only offer country or city-level data.
We utilize a diverse network of data centers across the globe to simulate real user searches from any location, ensuring high-accuracy results that reflect what your actual customers see.
Our advanced segmentation allows you to group keywords by intent (e.g., 'Commercial', 'Informational'), product line, or location. This lets you spot trends in specific areas of your business that would be hidden in a global average.
With our drag-and-drop report builder, you can create white-labeled, automated reports in minutes. Schedule them to be sent to clients or stakeholders daily, weekly, or monthly without lifting a finger.

Switch to the Rank Tracking Specialist

Get better data, better reports, and better support for a fraction of the cost.

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