8 Best AI SEO Tools You Should Be Using in 2025

If you’ve been paying attention over the past few years, you’ll know one thing for sure: AI is here to stay. It can do pretty much anything, like monitor your heart rate, draft emails, and even do SEO.

The possibilities are endless, and as a marketer or SEO specialist, embracing this change is the only way to get ahead of the crowd. Otherwise, your competitors might leverage these tools to rank faster and drive more traffic, leaving your business struggling to catch up.

In this article, I’ll walk you through 8 powerful AI SEO tools that can automate your workflows, boost your rankings, and drive traffic to your site more efficiently than ever.

What are the Best SEO AI Tools for 2025?

There are tons of AI tools you can use for SEO, so many, that the industry is estimated to be worth $4.5 billion by 2033. With a market this saturated, deciding on the right software can be nerve-wracking.

But 86% of SEO professionals are already using AI tools to manage their SEO, and so should you.

That’s why we took the time to test several, so you don’t have to. This list is designed to help you find the perfect tool for your SEO needs, whether you’re part of an in-house team, an SEO agency, a solo marketer, or a newbie blogger.

You’re welcome.

1. SEO AI Agent
2. Nightwatch
3. ChatGPT
4. Surfer SEO
5. SE Ranking
6. Alli AI
7. Indexly
8. Rank IQ

SEO AI Agent

Imagine having an AI chatbot built specifically for SEO. It’ll have that interactive spark that makes ChatGPT so addictive, yet be explicitly tailored to SEO tasks.

Picturing it already? Well, that’s exactly what to expect from Nightwatch’s SEO Agent.

With this AI tool, you can perform keyword research and competitor analysis, generate SEO-friendly content, and even identify technical SEO issues like duplicate content, unindexed pages, underperforming articles, and more.

It’s like having a 24/7 SEO assistant automating all your daily tasks at your command. Plus, it’s linked directly to Google Keyword Planner, Search Console, and Analytics to provide you with the most accurate SEO data.

Here’s a breakdown of some of the things you can do with this chatbot:

Keyword Research and Clustering

You can use the agent to find valuable keywords for different niches and even organize them into their respective clusters.

I asked it to generate keyword ideas for the query “Google AI search results.” It instantly pulled up a comprehensive list of relevant search phrases, including their search volumes and competition.

I also asked it to group these keywords into topic clusters and recommend how best to organize them for optimal performance. Pretty neat.

Content Writing and Optimization

You can equally use the AI Agent to create SEO-friendly content from scratch, complete with a title and description, appropriate keyword density, and a human-like, conversational writing style that readers will appreciate. This is a prompt you can use for this:

Write an SEO-optimized article of around [word count] words on the topic '[insert topic].' Use clear headings (H2s/H3s), naturally incorporate the target keyword '[insert keyword],' and follow the best readability, structure, and on-page SEO practices. The tone should be [insert tone, e.g., professional, conversational, informative], and the article should be engaging, scannable, and Google-friendly.

But if you prefer writing yourself, you can use it as a personal editor. Ask it to review your content for readability, relevance, and quality, and it’ll pinpoint issues you may have overlooked and suggest ways to improve them.

Competitor Gap Analysis

Conducting competitor gap analysis can be a daunting process. But you can now simplify this by asking the tool to crawl your competitor’s site and uncover content gaps you can fill with your content. The tool can equally identify the top-ranking pages for a target keyword and suggest ways to outrank these pages in your piece.

Technical SEO

On the technical SEO side, the AI Agent can automate your time-consuming site audits by automatically crawling your site and identifying technical issues that need fixing.

For example, I asked the agent to crawl the Nightwatch website for missing H1 tags, titles, and topical gaps, and this is the result I got:

If you prompt it correctly, this can be a game changer for speeding up your SEO operations.

Best for: Content writers, marketers, and SEO specialists

Pros

• Easy to use and navigate. Just prompt the AI, and your results will be ready in seconds.
• Interactive chat experience
• Speeds up content writing by generating SEO-friendly blog posts in seconds
• Instantly crawls and identifies technical issues that need fixing
• Automates competitor and content gap analysis, helping you analyze your competitors without manual effort

Cons

• Relies on frequent usage for better outputs
• The quality of your prompts determines the quality of the results

Pricing: Open to Nightwatch subscribers

Nightwatch’s Rank Tracker

Nightwatch is a rank tracker that monitors your SERP performance across multiple search engines and locations. You can track your rankings on Google, Bing, and YouTube if you’re invested in YouTube marketing.

Geo-location tracking is enabled in over 107,000 countries, 50,000 more than the average rank tracker. This offers a more granular analysis of your search visibility, locally and internationally.

And the best part? You can track multiple websites, whether one domain or a thousand, and monitor up to five competitor websites to refine your strategy.

Nightwatch also seamlessly integrates with Google Keyword Planner, Search Console, and Analytics to provide you with the most accurate ranking data. This will help you monitor your online visibility, discover underperforming pages, and strategize a comeback.

These are some more things Nightwatch can do for you:

Keyword Research

You can find new keywords on your Nightwatch dashboard by clicking “Discover Keywords” or “Add Keywords” towards the right-hand bottom corner of your screen.

Nightwatch also has a free research tool to help you generate niche and high-intent keyword ideas. Just type in seed keywords or your website URL:

Provide your email address:

And you’ll receive a comprehensive list of relevant keywords with their search volume and competition straight to your inbox—no login or credit card required!

Rank Tracking and Visualization

Once you’ve signed up for Nightwatch and added your websites and competitor sites for tracking, you’ll finally have access to a detailed breakdown of their performance compared to yours.

You can see your website’s average ranking position, search visibility, number of indexed pages, the number of keywords that improved or dropped over a period, and color-coded graphs to visualize all that data.

If competitor research is where you need the most help, just plug in your competitors’ domains in the graph section, and now you can view their average position, search visibility, and click potential in comparison to yours.

Site Audit

Nightwatch also has a site audit section for identifying technical issues. See how many pages are perfectly indexed, pages with error messages, redirects, duplicate content, and more. You also get an overall health score, as well as detailed reports on the technical issues affecting each of your pages. Just click on the report icon here, and you’ll find all the issues that need fixing.

Here’s an example of these reports.

Reporting

Finally, Nightwatch also comes with a built-in drag-and-drop report builder, which is essential for SEO agencies and consultants working with multiple clients.

Now, you can share branded reports with your clients to foster trust and credibility in your work, straight from your dashboard.

Just head to reports from the left-hand navigation bar, and select “add reports.” Choose your templates, add your company’s brand elements, clients’ email addresses, and schedule how frequently you want to send these reports.

Best for: Small to large websites, agencies managing 50 or more client domains

Pros

• 14-day free trial/no credit card required
• Absolutely free keyword research tool
• Effective for competitor research
• Runs site audits to discover and fix site health issues
• Integrates with Google Search Console, Analytics, and Keyword Planner for more accurate data
• Provides data across over 107,000 locations and multiple search engines, including YouTube
• Offers onboarding tooltips to help new users navigate their dashboard
• Offers white-labeling features for agencies and consultants

Cons

• Dedicated research tool isn’t located within the rank tracker but in a separate domain
• Doesn’t offer content writing or optimization features
• The amount of data and features available may be overwhelming for some users

Pricing: Nightwatch pricing starts at $32 per month and increases depending on the number of keywords you need to track. You can track 250 to 10k+ keywords a month.

Here’s a brief breakdown of the pricing:

• $32/month: 250 daily tracked keywords, 50 tracked websites, five competitor domains, 5,000 web page audits, keyword suggestions, and more
• $82/month: 1,000 daily tracked keywords, 200 tracked domains, five competitors, 10,000 site audit pages, keyword suggestions, unlimited users, and more
• $559/month: 10,000 daily tracked keywords, 1,000 tracked websites, five competitors, 50,000 site audits, unlimited users, and more
• (Request quote): 20k to 100k+ keywords tracked, 1,000 tracked websites, five competitors, 50,000 site audits, unlimited users, and more

ChatGPT

ChatGPT is a natural language processing AI model from OpenAI. It is powered by GPT-3.5 and GPT-4 and provides straightforward answers to users in a chatbot format. If you’re creative with your prompts, you can use it to do pretty much anything, like conduct keyword research, draft outlines, and generate multiple blog posts.

In fact, 70% of businesses say ChatGPT has sped up their marketing efforts in 2025, helping them create content faster.

So if you’re wondering whether ChatGPT is a great SEO AI tool, the answer is yes.

How to Use ChatGPT for SEO

All you have to do is sign up for the platform and ask it to perform a task. The AI will respond immediately with an answer to your query.

For instance, I asked ChatGPT to help me find some relevant keywords for the broad search term “Artificial intelligence.” This is what I got.

You can do the same for tons of tasks like generating images, articles, meta information, and more. Here’s a list of some of the SEO tasks you can do with ChatGPT:

• Brainstorm topic ideas
• Write SEO-friendly content
• Conduct keyword research for your target keyword
• Analyze your content for gaps and issues
• Write meta titles and descriptions for your articles
• Provide LSI keywords
• Draft an outline for your target topic based on SERP analysis
• Generate schema markup
• Generate copyright-free images

Best for: Content writers, marketers, SEOs, and more

Pros

• Free forever plan
• Easy to use and navigate
• Mobile app for on-the-go usage
• Speeds up time-consuming SEO workflows
• Makes SEO more interactive
• Can be used for keyword research, content writing, and more

Cons

• Team plan can become expensive as you’re charged per seat
• May generate outdated or inaccurate SEO information
• Requires strong prompt engineering to get high-quality results
• No direct integration with SEO tools like Search Console or Analytics

Pricing: ChatGPT comes with a free plan and four paid tiers:

• Free plan: Access to GPT-4.1 mini, real-time data from the web, limited access to file uploads, data analysis, image generation, and more.
• Plus ($20/month): Everything in the free plan, extended limits on messaging, file uploads, and image generation, and access to deep research.
• Pro ($200/month): Everything in Plus, unlimited access to advanced reasoning models, and more.
• Team ($20–$30 per user/month): Everything in Plus, higher message limits, the ability to create and share GPTs with your workspace, and sync ChatGPT with your organization’s Google Drive.

Surfer SEO

Let’s say you run a blog, but writing SEO-optimized content isn’t your forte. In that case, you could use an SEO content writing and optimization tool like Surfer SEO.

Surfer will handle practically all aspects of your content creation process, while you sit back and approve its recommendations. It can craft entire articles with AI or optimize your pre-written pieces to rank higher on SERPs.

Idea Generation and Outlining

Brainstorming content ideas can be a hassle, but Surfer helps you navigate this process through topical maps. Once you visit this section on your dashboard, you’ll find topic clusters in your industry alongside their keywords, search volume, and difficulty.

To create content on these topics, just click “Write,” select your content type, and Surfer will generate a detailed outline with all the sections your article needs to cover the topic in depth.

Content Writing and Optimization

This is where Surfer SEO really shines. It helps you research, write, and optimize your articles, and even generate copyright-free images to make them more engaging.

If you don’t want AI-written content, you can write your own pieces while following the guidelines provided in the right-hand corner of the page.

This right-hand toolbar also includes the famed Surfer SEO scorer, an auto-optimize button, and an insert internal links button. Use them to measure the impactfulness of your content, automatically make improvements, and insert five to ten internal links into your article.

Content Audit

Surfer can also crawl your web pages to discover and optimize your underperforming articles in seconds and provide you with instructions on how to improve them yourself.

Best for: Content writers, editors, marketers, content marketing teams, and agencies.

Pros

• Supports multiple languages, including French, Spanish, Dutch, and English
• Speeds up your content writing process by handling research, writing, and on-page optimization
• Integrates seamlessly with tools like ChatGPT, WordPress, Google Docs, and more
• Easy to use
• Built-in AI content detector, humanizer, and content auditing tool
• Built-in AI writing assistant

Cons

• AI-written output is often robotic and requires additional human editing
• Can make unnecessary suggestions, so you need a level of SEO expertise to decide what’s best for your content
• May encourage keyword stuffing, as the SEO scorer increases as you target more keywords
• May be expensive for smaller sites

Pricing:

• Essential ($99/month): Track 200 pages, 360 articles per year, add 5 teammates, 60 rank-ready AI articles/year, topical maps, and keyword research
• Scale ($219/month): Track 1,000 pages, 1,200 articles/year, 240 rank-ready AI articles/year, 10 teammates
• Custom (Contact sales): Custom number of teammates, white labeling feature, Rank Tracker

SE Ranking

SE Ranking makes one thing clear: its aim is to be a full-stack SEO powerhouse for all your SEO needs. In this tool, you can manage content ideation, keyword research, competitor analysis, conduct site audits, and even monitor your rankings and backlinks.

Once you add one or multiple websites, you’ll have access to several graphs, tables, and metrics to help you understand your site’s current performance on the SERPs. You can see your average position, traffic forecast, search visibility, and more, and even compare the metrics of different sites side by side.

Keyword Research

Keyword research on SE Ranking is pretty straightforward. From your dashboard, head to “keywords” in the left sidebar, type in your target keyword, and SE Ranking will show the difficulty score, search volume, and competition. You’ll also see graphs and tables displaying related questions and the top-ranking pages for that search term.

Content Writing and Optimization

Once you have your keywords, SE Ranking makes content writing and optimization a breeze. In the Content Editor, you can use the AI writer to craft a detailed outline and first draft, or optimize existing content.

On the right sidebar is an SEO scorer, gauging how effective your piece is. Just like in Surfer SEO, you’ll get guidelines on how to make your content better than what’s already ranking. You can analyze competitor content, check for grammatical errors and plagiarism to ensure your content is unique and readable.

Competitor Research

Spying on your competitors is made easier with SE Ranking. Discover their organic and paid rankings across different search engines and locations to pinpoint which keywords and regions bring them the most traffic.

Rank Tracking

One of SE Ranking’s key features is its Rank Tracker. After creating and optimizing blog posts, you can monitor their performance on the SERPs to identify top-performing and decaying pages.

This tool displays how well your site ranks for certain keywords via charts and tables. You can view your average position, search visibility, and traffic forecast across Google, Bing, and Yandex in multiple global locations. Plus, you can export these insights as white-labeled reports for clients or key decision-makers.

Site Audits

Finally, SE Ranking acts as a 24/7 watchdog for your website, analyzing its overall SEO health. In the Website Audit section, you’ll get a detailed report on your online presence, health score, top issues, and can even take a closer look at individual problematic pages.

Best for: SEO in-house teams and agencies

Pros

• Exportable white-label reports for informed decision-making
• Responsive customer support
• Integrates with Google Search Console and Analytics
• Easily export data to Google Sheets
• Built-in social media marketing tool, idea generator, and plagiarism checker

Cons

• On-page analysis is only available in the Pro and Business plans
• Multiple features in one tool can be overwhelming for beginners
• Adding extra teammates can become expensive, as you’re charged per user

Pricing:

• Essential ($65/month): 500 daily tracked keywords, Rank Tracker, 1 user, 5 projects
• Pro ($119/month): 2,000 daily tracked keywords, 3 users, 30 projects, Insights
• Business ($259/month): Unlimited projects, 5 users, 5,000 daily tracked keywords

Alli AI

Alli AI is an AI-driven SEO tool designed to help SEO agencies, consultants, and marketers speed up workflow and drive traffic faster to their sites.

Alli uses artificial intelligence to provide you with detailed strategies for improving your SEO. You can conduct keyword research, site audits, backlink building, rank tracking, and more. And if you happen to be too occupied to handle these yourself, Alli can do some of these tasks for you at the click of a button.

Keyword Research

You can use Alli AI to find relevant, high-quality keywords to drive the most traffic and sales for your business. Simply type your URL into the platform and it’ll instantly generate high-volume keywords with the most sales potential.

Site Audits

Site audits can be time-consuming processes of waiting months for experts to give you a detailed report or for developers to identify and fix bugs. That’s why Alli acts as your private SEO handyman. It crawls your site regularly based on your preferred schedule, identifies technical issues, and notifies you of any that need attention.

These are categorized as either on-page or site-wide lapses.

In the on-page section, Alli may identify pages with missing headlines or title tags, while on the site level, you might have issues with JavaScript or your HTML.

You can choose to tackle these yourself or let Alli handle them.

Rank Tracking

Remember the keywords you generated earlier? Alli can also save some for tracking. Now, you can monitor your rankings and traffic for particular keywords and pinpoint underperforming pages instantly.

Backlink Building

Discovering backlink opportunities, sending hundreds of emails, and facing the humbling silence that follows can be draining. Rather than go through that process, Alli automatically scours the internet to find relevant backlink opportunities.

To increase your chances of getting a link, Alli only suggests sites that have previously linked to your ranking competitors and displays the probability of you securing those links.

Live Editor

The Live Editor is probably one of the coolest features on Alli. This Google Chrome extension helps you edit your site pages on the frontend, directly from your browser. You don’t need to log in to WordPress or any other CMS, and whatever changes you make will instantly reflect on the live page.

Best for: Small to large-scale sites, agencies handling multiple SEO campaigns

Pros

• Intuitive UI
• Integrates seamlessly with any CMS
• Helps you track the local health of your sites
• Provides standard SEO reports for informed decision-making
• Saves time and speeds up workflows

Cons

• Quite expensive
• 10-day free trial requires a credit card
• Only supports 15 domains
• Not suitable for beginners or individuals with limited SEO knowledge
• May suggest irrelevant SEO fixes
• Keyword research tool is limited compared to competitors
• Doesn’t offer content writing and optimization

Pricing:

• Small Biz ($169/month): One site, one team member, 100 keywords tracked, 250 pages audited
• Consultant ($399/month): Five sites, five team members, 500 keywords tracked, 1,250 pages audited

Indexly

One of the things that delays rankings and traffic to your site is slow indexing. Google bots can take days or even weeks to crawl and index new pages on your site. Manually submitting sitemaps to Google can also be time-consuming.

That’s why Indexly handles all this for you.

Rather than wait several weeks for Google to crawl your site, Indexly helps you automatically check your sitemaps for unindexed pages every 24 hours and submits them directly to Google for faster indexing.

This significantly reduces the time it takes to rank on SERPs. You won’t have to submit your pages to Google one at a time, as Indexly handles bulk indexing to Google, Bing, and Yandex, helping you take shortcuts to faster rankings.

This is especially useful for new websites, which often take several weeks or more to get indexed and ranked by Google. Now, you can get found faster and drive traffic and leads to your site.

Indexation

Once upon a time, whenever you published a new page or blog post on your website, you had to submit each page to Google Search Console manually. With Indexly, you can schedule daily or weekly bulk indexing to gain traction on new pages as quickly as possible.

Site and Content Audits

Indexly will crawl your web pages to reveal those with on-page or technical SEO issues affecting rankings. This could include noindex tags, nofollow links, or content issues like missing meta titles and descriptions.

Rank Tracking

Indexly also integrates with Google Search Console so you can continuously monitor your rankings. This section of your dashboard displays the positions of your pages on the SERPs and any fluctuations, so you can identify and optimize decaying pages.

Best for: SEO specialists, small to medium-sized sites

Pros

• 14-day free trial
• Automatically tracks indexation status of all pages across multiple websites
• Supports tracking across Google, Bing, and Yandex.
• Monitors keywords and rankings on the SERPs
• Runs SEO and content audits
• Speeds up the indexing process and ranks faster
• Inbuilt backlink checker
• Integrates automatically with Google Search Console

Cons

• Focuses solely on technical SEO tasks
• Can only monitor up to 50 domains
• Doesn’t provide competitor domain tracking
• No YouTube tracking

Pricing:

• Solo Plan ($14/month): 3 sites, 200 submissions per day, Google and Yandex tracking, no backlink or keyword monitoring
• Team Plan ($39/month): 10 sites, 400 submissions per day, keyword monitoring, page inspections
• Business Plan ($79/month): 600 submissions per day, keyword and backlink monitoring, Google, Bing, and Yandex tracking
• Agency Plan ($129/month): 50 sites, 1,000 submissions per day, keyword and backlink monitoring

RankIQ

If you’re a beginner blogger working on a smaller website, this might be the perfect SEO tool for you.

Right off the bat, RankIQ makes your content creation process easier by providing low-competition yet high-volume keywords to give you a better chance of ranking and driving traffic and sales to your site.

These keywords are categorized into over 200 different niches within a keyword library. Once you’ve chosen your target search terms, the AI tool will analyze the SERPs for those queries, study ranking pages, and suggest ways to write and optimize your own content to oust the competition.

Keyword Research Library

One of the biggest strengths of RankIQ is that the keyword research has already been done for you. Instead of spending hours scouring SEO tools for relevant search terms, RankIQ categorizes the most profitable yet low-competition keywords by industries like food, parenting, travel, gardening, and more.

The library also tells you the estimated time to rank, so you know how quickly to expect results.

Content Optimizer

The platform uses AI to analyze the SERPs for your target keywords and provide content suggestions to help you outrank competitors.

RankIQ also has an inbuilt word processor where you can write your content. On the right sidebar, you’ll find all the keywords you can target to improve your rankings. The top toolbar includes an SEO scorer on an A++ to F- scale, and a word count estimator that tells you how long your article needs to be to outrank the top-performing pages.

Monitor Performance

When integrated with Google Search Console, you can view your most successful and decaying pages, and monitor rankings across different devices and locations. This helps you measure the impact of your SEO efforts and identify pages to improve.

Best for: Beginner bloggers and broad-niche websites

Pros

• Suitable for beginners with little to no SEO expertise
• Offers done-for-you keyword research
• Estimates how long your blog will take to rank
• Built-in word processor
• Integrates with Google Search Console for accurate, real-time ranking and traffic data
• Word count estimator and content scorer

Cons

• No free version or trial
• No inbuilt AI writing tool
• Doesn’t integrate with WordPress; requires manual copy-pasting
• Keywords are limited to certain broad niches. Sub-niches are only available upon request
• Doesn’t offer as much keyword research freedom as other SEO tools
• Not suitable for SEO agencies and specialists who need more granular data

Pricing:

• Standard Plan ($49/month): 16 AI SEO reports or content briefs, top keywords in over 200 industries
• Pro Plan ($99/month): 36 AI SEO reports or briefs, and all other features
• Agency Plan ( $199/month): 80 AI SEO reports or briefs, and all other features

FAQs

Is AI a threat to SEO?

Not at all. AI isn’t here to replace SEO; it’s here to make it smarter, faster, and more efficient. Think of it as your behind-the-scenes assistant, crunching data, spotting trends, and helping you craft better strategies.

What is the AI tool for generating SEO keywords?

There are several, but a few standouts are making waves. Tools like Surfer SEO, Nightwatch, and ChatGPT now offer AI-enhanced keyword suggestions that go beyond search volume. They consider intent, topic relevance, and competition. Still, the best tool depends on your workflow and needs.

Can SEO be automated?

To a degree, yes, but with a big asterisk. AI tools can automate repetitive tasks like keyword tracking and internal linking, while you bring the strategy, creativity, and nuance. SEO still needs a human touch for developing brand voice, storytelling, and dissecting user intent.

Have You Found the Right SEO AI Tool for Your Needs?

If you’ve gotten this far, you should have found at least one SEO tool that fits your budget and expectations. But remember, while using any SEO tool, you still need to apply your own expertise and experience.

You bring the wit and creativity that can truly make your SEO strategy successful, so don’t let that take a back seat.

AI is an assistant, not your boss. Supervise it and watch your productivity and efficiency scale.

If you’re still unsure which AI software is right for you, you can try Nightwatch for free. It comes with a dedicated research tool, an SEO AI agent, and a rank tracker to help you discover valuable keywords, generate high-performing content, and monitor your rankings on the SERPs.