Nightwatch Blog
Insights, strategies, and news from the frontier of SEO and AI.
8 Best AI SEO Tools You Should Be Using in 2026
Maximize your SEO game with these 8 powerful AI SEO tools designed to drive traffic, and improve performance.
How to Use Google Search Operators for SEO
Google search operators are special commands you can use to narrow your search results to the most relevant pages.
What is Keyword Clustering Anyway? The Only Guide You Need!
Wondering what keyword clustering is all about? Read on to learn more about this technique and how it can improve your search engine rankings.
How to do Content Gap Analysis the Easy Way
Content gap analysis means identifying topics your audience is interested in but which are missing from your content.
What Is AI Search and How Is It Affecting SEO?
In this guide, you’ll learn what AI search is, and how it’s affecting SEO.
Rank Higher in AI Search Queries and LLMs
Discover Nightwatch's strategies to boost your brand's presence in AI-driven searches. Learn how to optimize for LLMs and AI browsing with authoritative backlinks and evergreen content, ensuring your content ranks high in both historical and real-time queries.
5 Competitor Analysis Techniques + Best Practices, Tools & Predictions
The article provides a comprehensive guide on competitor analysis, emphasizing its importance for business success. It details various analysis techniques (e.g., SWOT, Porter's Five Forces) and best practices for gathering actionable insights, such as using both quantitative and qualitative data. The main value lies in its practical tips for leveraging competitor insights to enhance your own strategy, stay ahead in the market, and drive innovation.
Topic Cluster Optimization: The What, Why & How (+ Pro Tips)
The article highlights the importance, value and practical “how to’s” for organizing content into clusters to enhance SEO. It explains that comprising pillar content and related cluster articles helps search engines understand the depth of a topic and improve user experience by providing comprehensive information. It breaks down the main value of this strategy and how it aligns with modern search engine algorithms.
Accelerated Mobile Pages (AMP): An In-depth Exploration for SEO Professionals
This article examines Accelerated Mobile Pages (AMP), a Google framework designed to improve mobile page speed and user experience. It explains the value and the downsides of AMP and compares it to responsive design and mobile-first indexing. Case studies are included to showcase the practical consequences and results of implementing AMP.