Nightwatch Blog
Insights, strategies, and news from the frontier of SEO and AI.
How to do Content Gap Analysis the Easy Way
Content gap analysis means identifying topics your audience is interested in but which are missing from your content.
What Is AI Search and How Is It Affecting SEO?
In this guide, you’ll learn what AI search is, and how it’s affecting SEO.
Rank Higher in AI Search Queries and LLMs
Discover Nightwatch's strategies to boost your brand's presence in AI-driven searches. Learn how to optimize for LLMs and AI browsing with authoritative backlinks and evergreen content, ensuring your content ranks high in both historical and real-time queries.
5 Competitor Analysis Techniques + Best Practices, Tools & Predictions
The article provides a comprehensive guide on competitor analysis, emphasizing its importance for business success. It details various analysis techniques (e.g., SWOT, Porter's Five Forces) and best practices for gathering actionable insights, such as using both quantitative and qualitative data. The main value lies in its practical tips for leveraging competitor insights to enhance your own strategy, stay ahead in the market, and drive innovation.
Topic Cluster Optimization: The What, Why & How (+ Pro Tips)
The article highlights the importance, value and practical “how to’s” for organizing content into clusters to enhance SEO. It explains that comprising pillar content and related cluster articles helps search engines understand the depth of a topic and improve user experience by providing comprehensive information. It breaks down the main value of this strategy and how it aligns with modern search engine algorithms.
Accelerated Mobile Pages (AMP): An In-depth Exploration for SEO Professionals
This article examines Accelerated Mobile Pages (AMP), a Google framework designed to improve mobile page speed and user experience. It explains the value and the downsides of AMP and compares it to responsive design and mobile-first indexing. Case studies are included to showcase the practical consequences and results of implementing AMP.
Mastering SEO A/B Testing
This article provides a guide to SEO A/B testing, explaining why it is valuable and including a comprehensive guide to SEO A/B testing. Common mistakes when testing are addressed and a look into the future of SEO A/B testing is also included. Case studies are provided for better understanding of how theory translates into practice.
Mobile Friendly SEO: A Comprehensive Guide to Optimizing for the Mobile Era
This comprehensive guide to Mobile SEO covers essential strategies for optimizing websites for mobile devices and explains how to implement them. The article also discusses the SEO areas most impacted by mobile optimization and the future of mobile SEO, shaped by AI, 5G and AR.
Predictive SEO: Shaping the Future of Search with Data-Driven Insights
This article explores predictive SEO, from what is it, how it works, why is it valuable, the key benefits and how to leverage predictive SEO. It explores how predictive SEO works alongside mobile optimization and user experience.