Nightwatch Blog
Insights, strategies, and news from the frontier of SEO and AI.
Maximize SEO Effectiveness With SEO Reports and Analysis
This article explains how to use SEO reports and analytics, which are the key metrics to evaluate SEO impact and which tools and best practices to implement. It expands on how to use the data to inform other marketing efforts and improve user alignment.
6 AI-Driven Content Strategies + Benefits, Challenges, & Expert Tips
The article outlines how AI is transforming content marketing, provides the tools to streamline content creation and optimization and addresses the benefits and challenges of working with AI.
What is Content Cannibalization (+ How to Fix It)
Content cannibalization happens when multiple pages on a website compete for the same keywords, confusing search engines and lowering rankings. This article explains the threats this represents for SEO, the signs of content cannibalization, how to identify it and practical steps to fix it.
A Tested and Proven Conversion Boost: Core Web Vitals
A slow-loading website can drive users away before they even see your content. Core Web Vitals (CWV) go beyond speed to measure how stable, responsive, and visually clear your site is. This blog delves into how optimizing CWV can enhance user experience, improve SEO, and boost conversions. Learn how to fine-tune these metrics to keep both users and search engines happy, ensuring your site’s performance supports your business goals.
E-E-A-T Optimization: How To Do It (and Why)
The article explains how to optimize for E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—critical components in Google's ranking algorithm. It emphasizes and explains the main reasons, benefits and strategies for optimizing for E-E-A-T.
SEO beyond borders: Grow E-Commerce With International SEO
Expanding your e-commerce business globally requires more than just translating content—it’s about tailoring your SEO strategy to different markets and mindsets. This blog explores how international SEO can help you reach global audiences by adapting to local search behaviors, cultural nuances, and emerging trends like sustainability.
Entity Based SEO in Times of Content Saturation
In an era of content saturation, entity-based SEO offers a smarter approach to stand out. Unlike traditional keyword tactics, it focuses on context and relationships between entities like people, places, and things. This blog explores how leveraging entity SEO can help your content rise above the noise by providing meaningful context that search engines understand, ensuring long-term visibility and relevance.
What is Image Optimization? (+Tools, Tips & Tricks)
Image optimization is crucial for improving website performance and search rankings. Key steps include more than just reducing image size and this article is an in depth guide to advanced strategies of image optimization and monitoring the site to ensure ongoing improvements, better engagement and higher conversions.
Internal Linking Structure: What It Is + How to Use It (+ Expert Tips)
The article explains the importance, value, and key benefits of internal linking as well as the practical tips for creating a logical site hierarchy and avoid common mistakes like orphaned pages and broken links.