Nightwatch Blog
Insights, strategies, and news from the frontier of SEO and AI.
Mastering SEO A/B Testing
This article provides a guide to SEO A/B testing, explaining why it is valuable and including a comprehensive guide to SEO A/B testing. Common mistakes when testing are addressed and a look into the future of SEO A/B testing is also included. Case studies are provided for better understanding of how theory translates into practice.
Mobile Friendly SEO: A Comprehensive Guide to Optimizing for the Mobile Era
This comprehensive guide to Mobile SEO covers essential strategies for optimizing websites for mobile devices and explains how to implement them. The article also discusses the SEO areas most impacted by mobile optimization and the future of mobile SEO, shaped by AI, 5G and AR.
Predictive SEO: Shaping the Future of Search with Data-Driven Insights
This article explores predictive SEO, from what is it, how it works, why is it valuable, the key benefits and how to leverage predictive SEO. It explores how predictive SEO works alongside mobile optimization and user experience.
Maximize SEO Effectiveness With SEO Reports and Analysis
This article explains how to use SEO reports and analytics, which are the key metrics to evaluate SEO impact and which tools and best practices to implement. It expands on how to use the data to inform other marketing efforts and improve user alignment.
6 AI-Driven Content Strategies + Benefits, Challenges, & Expert Tips
The article outlines how AI is transforming content marketing, provides the tools to streamline content creation and optimization and addresses the benefits and challenges of working with AI.
What is Content Cannibalization (+ How to Fix It)
Content cannibalization happens when multiple pages on a website compete for the same keywords, confusing search engines and lowering rankings. This article explains the threats this represents for SEO, the signs of content cannibalization, how to identify it and practical steps to fix it.
A Tested and Proven Conversion Boost: Core Web Vitals
A slow-loading website can drive users away before they even see your content. Core Web Vitals (CWV) go beyond speed to measure how stable, responsive, and visually clear your site is. This blog delves into how optimizing CWV can enhance user experience, improve SEO, and boost conversions. Learn how to fine-tune these metrics to keep both users and search engines happy, ensuring your site’s performance supports your business goals.
SEO beyond borders: Grow E-Commerce With International SEO
Expanding your e-commerce business globally requires more than just translating content—it’s about tailoring your SEO strategy to different markets and mindsets. This blog explores how international SEO can help you reach global audiences by adapting to local search behaviors, cultural nuances, and emerging trends like sustainability.
E-E-A-T Optimization: How To Do It (and Why)
The article explains how to optimize for E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—critical components in Google's ranking algorithm. It emphasizes and explains the main reasons, benefits and strategies for optimizing for E-E-A-T.