Nightwatch Blog
Insights, strategies, and news from the frontier of SEO and AI.
Entity Based SEO in Times of Content Saturation
In an era of content saturation, entity-based SEO offers a smarter approach to stand out. Unlike traditional keyword tactics, it focuses on context and relationships between entities like people, places, and things. This blog explores how leveraging entity SEO can help your content rise above the noise by providing meaningful context that search engines understand, ensuring long-term visibility and relevance.
What is Image Optimization? (+Tools, Tips & Tricks)
Image optimization is crucial for improving website performance and search rankings. Key steps include more than just reducing image size and this article is an in depth guide to advanced strategies of image optimization and monitoring the site to ensure ongoing improvements, better engagement and higher conversions.
Internal Linking Structure: What It Is + How to Use It (+ Expert Tips)
The article explains the importance, value, and key benefits of internal linking as well as the practical tips for creating a logical site hierarchy and avoid common mistakes like orphaned pages and broken links.
10 Link Building Strategies to Grow Your Small Business
This article outlines 10 essential link-building strategies for small businesses, highlighting key techniques and supporting methods to improve SEO performance. It explores creative ways to enhance brand visibility and authority, all while emphasizing sustainable and ethical link-building practices.
Importance of Link Equity in the No-Click Search Phenomenon
With over 50% of Google searches ending without a click, the role of link equity is evolving. In a no-click search world, it’s not just about driving traffic, but proving authority and relevance. This blog explores how to adapt your link-building strategy to gain visibility in zero-click features like featured snippets and knowledge panels, ensuring your SEO efforts remain effective post-2026.
A Roadmap To Dominating Local SEO
Local SEO is a game-changer for businesses aiming to convert digital searches into foot traffic and sales. This guide covers everything from optimizing your Google My Business profile to leveraging local keywords and earning backlinks from reputable local sources. With local SEO, it’s not just about visibility—it’s about attracting the right customers at the right time. Follow these strategies to dominate local search results and transform online searches into in-store visits.
Mobile First Indexing: What Comes Next?
Google’s mobile-first indexing revolutionized SEO, but the game is still changing. With over half of searches happening on mobile, the focus is now shifting beyond just mobile optimization. This blog delves into what’s next for SEO, from voice search and AI to visual search and accessibility. Stay ahead by preparing for these emerging trends and future-proofing your strategy beyond mobile-first.
Natural Language Processing For Multilingual SEO
This blog explores how Airbnb leveraged Natural Language Processing (NLP) to localize content across 190 countries, boosting engagement among non-English-speaking users. It delves into how advanced AI models like Google’s BERT and MUM enable businesses to optimize for multiple languages and reach global audiences effectively. Discover why multilingual SEO is crucial in today’s international market.
How to Optimize for Featured Snippets (+Examples & Tips)
The article provides in depth guide to optimize for feature snippets, including the main value of this effort, key tactics and practical tools and instructions to secure your content amongst them.