Is there a long-term commitment?

There is no long-term commitment and you can cancel your subscription at any time.

How long is the trial?

We offer a 14-day full feature trial on all plans, with no credit card required to start.

Which tools do I get on my plan?

All of them, on every plan. Content Studio, Keyword Research, Prompt Research, the SEO MCP server, Site Audit and the Search Simulator are included on Starter, Professional, Agency and Enterprise alike, and all of them are available during the 14-day trial. Plans differ in how much you can track and how many research and agent runs you get each month — not in which tools you can open.

Do I need a specific plan for the SEO MCP server?

No. The SEO MCP server is on every plan, including Starter. Connect Claude, Cursor, ChatGPT or any MCP-compatible client and query your live rankings, run audits and pull reports straight from chat.

What counts as a keyword research?

One research run — a keyword idea and search volume lookup — draws one from your monthly allowance. Starter includes 100 a month, Professional 500, Agency 2,500, and Enterprise is set to your volume. The allowance resets every month.

Do you charge per user seat?

No. You pay for the keywords you track, not the size of your team. There are no per-seat fees and no charge for adding clients or colleagues to your account.

SSO and advanced security controls are part of the Enterprise plan, alongside custom data retention and dedicated infrastructure. Contact sales and we will scope it with you.

Do you have custom plans?

Absolutely! Our Enterprise plan is 100% flexible to suit your most unique marketing needs. Please contact us to discuss further details.

Will there be an automatic charge after the paid trial?

Yes. If your trial isn’t canceled within 14 days, we’ll automatically bill you for a regular monthly subscription. To remind you of this, we send reminder e-mails a few days before the end of your trial.

Are there any contracts, hidden charges or setup fees?

No contracts, no hidden charges, and no setup fees. You can switch your plan or cancel your Nightwatch subscription at any time.

What payment types do you accept?

We accept most major credit cards (Visa, American Express, and MasterCard).

Pricing

Simple pricing. Unlimited seats.

Pay for keywords tracked, not team size. Every plan includes the full toolkit and your whole team — no per-seat fees, no add-ons.

No credit card
Cancel anytime
No per-seat fees
Every tool on every plan

Two months free on every plan, billed once a year.

Starter

For individuals & small sites

€79/mo

€948 billed yearlySave €240

14-day free trial · No credit card required

500Keywords

50AI prompts

Tracked daily, in any location or language

WebsitesSeparate domains you can track in one account.5

Competitors per siteRivals tracked side by side with each of your sites.5

AI answers / moTotal AI responses collected for those prompts each month.1,500

Keyword researches / moResearch runs for new keyword ideas and search volumes.100

SEO Agent credits / moSpent each time the SEO Agent runs a task for you.100

Site audit pagesPages crawled per site audit.1,000

Same on every plan

Engines

Google

YouTube

Bing

Yahoo

DuckDuckGo

Google Maps

AI platforms

ChatGPT

Claude

Gemini

Perplexity

AI Mode

AI Overview

Tools

Content Studio

Keyword Research

Prompt Research

SEO MCP server

Site Audit

Search Simulator

Content Studio · Keyword Research · Prompt Research · SEO MCP · Site Audit · Search Simulator

Also included

Google, YouTube & Bing

Google Analytics integration

Real-time on-demand checks

Professional

For growing teams & agencies

€159/mo

€1,908 billed yearlySave €480

14-day free trial · No credit card required

2,500Keywords

150AI prompts

Tracked daily, in any location or language

WebsitesSeparate domains you can track in one account.25

Competitors per siteRivals tracked side by side with each of your sites.10

AI answers / moTotal AI responses collected for those prompts each month.4,500

Keyword researches / moResearch runs for new keyword ideas and search volumes.500

SEO Agent credits / moSpent each time the SEO Agent runs a task for you.1,000

Site audit pagesPages crawled per site audit.10,000

Same on every plan

Engines

Google

YouTube

Bing

Yahoo

DuckDuckGo

Google Maps

AI platforms

ChatGPT

Claude

Gemini

Perplexity

AI Mode

AI Overview

Tools

Content Studio

Keyword Research

Prompt Research

SEO MCP server

Site Audit

Search Simulator

Content Studio · Keyword Research · Prompt Research · SEO MCP · Site Audit · Search Simulator

Also included

Everything in Starter

Looker Studio integration

White label reports

Unlimited user seats

API access

Agency

For teams & high-volume tracking

€399/mo

€4,788 billed yearlySave €1,200

14-day free trial · No credit card required

7,500Keywords

500AI prompts

Tracked daily, in any location or language

WebsitesSeparate domains you can track in one account.100

Competitors per siteRivals tracked side by side with each of your sites.15

AI answers / moTotal AI responses collected for those prompts each month.15,000

Keyword researches / moResearch runs for new keyword ideas and search volumes.2,500

SEO Agent credits / moSpent each time the SEO Agent runs a task for you.5,000

Site audit pagesPages crawled per site audit.100,000

Same on every plan

Engines

Google

YouTube

Bing

Yahoo

DuckDuckGo

Google Maps

AI platforms

ChatGPT

Claude

Gemini

Perplexity

AI Mode

AI Overview

Tools

Content Studio

Keyword Research

Prompt Research

SEO MCP server

Site Audit

Search Simulator

Content Studio · Keyword Research · Prompt Research · SEO MCP · Site Audit · Search Simulator

Also included

Everything in Professional

Dedicated account manager

Priority support (SLA)

Custom API rate limits

Enterprise

Custom volume & support

Custom

Priced to your volume

Tailored onboarding & migration

∞AI prompts

Tracked daily, in any location or language

WebsitesSeparate domains you can track in one account.∞

Competitors per siteRivals tracked side by side with each of your sites.∞

AI answers / moTotal AI responses collected for those prompts each month.∞

Keyword researches / moResearch runs for new keyword ideas and search volumes.∞

SEO Agent credits / moSpent each time the SEO Agent runs a task for you.∞

Site audit pagesPages crawled per site audit.∞

Same on every plan

Engines

Google

YouTube

Bing

Yahoo

DuckDuckGo

Google Maps

AI platforms

ChatGPT

Claude

Gemini

Perplexity

AI Mode

AI Overview

Tools

Content Studio

Keyword Research

Prompt Research

SEO MCP server

Site Audit

Search Simulator

Content Studio · Keyword Research · Prompt Research · SEO MCP · Site Audit · Search Simulator

Also included

Everything in Agency

SSO & advanced security

Custom data retention

Dedicated infrastructure

Custom integrations

Tracking more than 20,000 keywords?

We build custom packages with dedicated infrastructure, SSO, an SLA and flexible limits for teams tracking at scale.

Compare plans

Every plan includes a 14-day free trial and the full toolkit. What changes between plans is how much you can track.

Nightwatch plan feature comparison
Features	Starter €79/mo	Popular Professional €159/mo	Agency €399/mo	Enterprise Custom
Rank tracking
Keywords tracked dailyChecked every day, in any location or language.	500	2,500	7,500	20,000+
WebsitesSeparate domains in one account.	5	25	100	Unlimited
Competitors per site	5	10	15	Custom
Search engines	Google YouTube Bing Yahoo DuckDuckGo Google Maps	Google YouTube Bing Yahoo DuckDuckGo Google Maps	Google YouTube Bing Yahoo DuckDuckGo Google Maps	Google YouTube Bing Yahoo DuckDuckGo Google Maps
AI visibility
AI promptsQuestions you track across AI assistants.	50	150	500	Custom
AI answers / moResponses collected for those prompts each month.	1,500	4,500	15,000	Custom
AI platforms	ChatGPT Claude Gemini Perplexity AI Mode AI Overview	ChatGPT Claude Gemini Perplexity AI Mode AI Overview	ChatGPT Claude Gemini Perplexity AI Mode AI Overview	ChatGPT Claude Gemini Perplexity AI Mode AI Overview
Brands & URLs tracked	Unlimited	Unlimited	Unlimited	Unlimited
Sentiment analysisHow positively AI answers describe your brand.
Citation analysisWhich sources AI answers cite, and how often.
Matrix sources
Tools — included on every plan
Content StudioResearch, draft and score SEO content against page one.
Keyword ResearchResearch runs per month for ideas and search volumes.	100 / mo	500 / mo	2,500 / mo	Custom
Prompt ResearchSee which AI prompts your brand shows up in.
SEO MCP serverQuery your data from Claude, Cursor or ChatGPT.
Site AuditPages crawled per audit.	1,000 pages	10,000 pages	100,000 pages	Unlimited
Search SimulatorUnbiased results from any location or device.
SEO Agent credits / moSpent each time the agent runs a task for you.	100	1,000	5,000	Custom
Integrations
Google Analytics
Looker Studio	—
API access	—
Agency & team
White label reportsClient-facing reports under your own brand.	—
Unlimited user seats	—
Support & security
Dedicated account manager	—	—
Priority support (SLA)	—	—
Custom API rate limits	—	—
SSO & advanced security	—	—	—
Custom integrations	—	—	—

The whole toolkit, on every plan

Nothing here is an upsell or an add-on. Starter gets the same six tools as Enterprise — only the volume changes.

And on every plan, always

Real-time updates

On-demand checks whenever you need them, plus daily automated updates.

Global accuracy

107,000+ locations across 190+ countries, in any language.

3-year history

Full SERP archives retained for 3 years.

Unlimited team seats

Add your whole agency at no extra cost — unlike Semrush ($45+/seat).

Secure by default

SOC 2 compliant, encrypted at rest and in transit. SSO on Enterprise.

Expert support

Human support from SEO experts, not outsourced help desks.

Simple pricing. Unlimited seats.

Starter

Professional

Agency

Enterprise

Tracking more than 20,000 keywords?

Compare plans

The whole toolkit, on every plan

Content Studio

Keyword Research

Prompt Research

SEO MCP server

Site Audit

Search Simulator

And on every plan, always

Real-time updates

Global accuracy

3-year history

Unlimited team seats

Secure by default

Expert support

Pricing FAQ

See the whole picture. Start free.