Nightwatch Blog
Insights, strategies, and news from the frontier of SEO and AI.
What Are Pillar Pages? And Why They Still Matter in 2025
A pillar page is a central webpage that covers a broad topic, links to related subpages, and helps readers and search engines understand your content.
The 8 Best AI SEO Agents in 2025 (And What They Can Do)
Want to automate your SEO? Explore 8 powerful AI SEO agents that can plan, create, and optimize your content in 2025.
7 Ways To Upgrade Your Content Gap Analysis For SEO Success
Discover how to upgrade your content gap analysis with smarter strategies, actionable steps, and the right tools to boost your SEO performance.
9 Best LLM Tracking Tools to Monitor AI Search in 2025
Discover the best LLM tracking tools to monitor brand visibility across ChatGPT, Claude, Google AI Overviews, and more.
Rich Snippets: What They Are, and How to Win Them
Rich snippets are special search results that show extra details like reviews, prices, or FAQs to help your page stand out on Google.
How to Rank in People Also Ask: 7 Simple Steps
"People Also Ask" (PAA) is a feature on Google Search that displays a box of related questions users commonly ask about a topic.
What Are AI Overviews? An Eazy-Peazy Guide!
AI Overviews are AI-generated summaries in Google Search that quickly answer queries using information pulled from multiple trusted sources.
What Is SERP Data? A Complete Guide for Smarter SEO in 2025
SERP data refers to all the information displayed on a Search Engine Results Page (SERP) when you type in a query.
What are AI SEO Agents? Features, Benefits, and Best Practices
AI SEO agents are smart tools powered by artificial intelligence that help you analyze, optimize, and improve your website’s SEO faster and more accurately.