Nightwatch Blog
Insights, strategies, and news from the frontier of SEO and AI.
What Is Rank Tracking in SEO & Why It Matters
Learn what rank tracking is, how it works, and why it’s key to SEO success. Track smarter and gain insights with Nightwatch.
What is Search Engine Marketing? A Beginner’s Guide
Search engine marketing (SEM) is the practice of promoting websites by increasing visibility in search engine results through paid ads.
What is Google AI Mode? And What It Means for SEO
Google AI Mode is a new Google Search feature that lets you chat with AI for quick, helpful answers.
What Are Pillar Pages? And Why They Still Matter in 2026
A pillar page is a central webpage that covers a broad topic, links to related subpages, and helps readers and search engines understand your content.
The 8 Best AI SEO Agents in 2026 (And What They Can Do)
Want to automate your SEO? Explore 8 powerful AI SEO agents that can plan, create, and optimize your content in 2026.
7 Ways To Upgrade Your Content Gap Analysis For SEO Success
Discover how to upgrade your content gap analysis with smarter strategies, actionable steps, and the right tools to boost your SEO performance.
9 Best LLM Tracking Tools to Monitor AI Search in 2026
Discover the best LLM tracking tools to monitor brand visibility across ChatGPT, Claude, Google AI Overviews, and more.
Rich Snippets: What They Are, and How to Win Them
Rich snippets are special search results that show extra details like reviews, prices, or FAQs to help your page stand out on Google.
How to Rank in People Also Ask: 7 Simple Steps
"People Also Ask" (PAA) is a feature on Google Search that displays a box of related questions users commonly ask about a topic.